Users will soon have a new feature that permits them to lessen the quantity of AI-created videos appearing in their feeds. This step comes as the platform disclosed that it presently contains over 1 bn AI-generated clips.
Testing and Rollout
The new functionality is being tested over the following weeks before a full-scale release. This advancement coincides with a surge in content created by AI, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that approximately one in 10 of the fastest-growing channels on a popular video site primarily display AI-generated videos. A considerable share of this material is considered low-quality AI content, a phrase for inferior, bulk-generated content that is frequently nonsensical or dreamlike.
Based on user feedback that many people appreciate content made with AI tools, including computer-generated images to informative clips, and we aim to offer the community the power to see more or less of that, according to their own likes,” stated a platform representative.
Scale of AI Content
The service announced that there are now 1.3bn videos on its network labeled as AI-generated. Collectively, more than 100 million pieces of content are added to the app each day, making AI content a minor portion of its total content library.
Customizing Your Feed
Members will be capable of reduce or increase the volume of artificial media they view by accessing the content preference feature in the app and selecting “AI-generated content”. Additional categories that currently be modified under the filter include news, fashion, aesthetics, and dance.
AI Disclosure Rules
TikTok’s guidelines oblige creators to tag “realistic” AI-made content, and it prohibits malicious AI impersonations of well-known individuals or emergencies. Any realistic AI video that is unmarked can be removed under its user guidelines.
In addition, the app will now attach an AI-generated watermark to content made using its own AI tools, or detected by an cross-platform project for recognizing artificial media. This measure is aimed to deter users from seeking to circumvent the tagging system.
Responsible AI Funding
The company is additionally establishing a two million dollar awareness program for experts and groups to produce informative material about using AI responsibly. This program will support charitable organizations dedicated to educating computer science.
Platform Protection
The video-sharing app has defended its safety measures, following debate over plans to cut jobs for numerous safety staff in the United Kingdom. TikTok is planning to eliminate a significant number of roles in its user protection team in the UK capital, with trade unions and online safety experts expressing worry that humans are being replaced by AI moderation.
A company official explained that human moderation would still have a role, but automated tools can safeguard staff by filtering out the most harmful content prior to it is viewed by humans. TikTok announced a notable drop in explicit and harmful content reviewed by content reviewers over the previous year due to reliance on its AI tools.
“We think that it’s essential to integrate people and machines to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to limit contact with unsafe media as swiftly, which is the area in which a significant AI assistance is really helping us process content quickly.”
